25 - 26 June, 2019 | Millennium Gloucester Hotel London Kensington, London, United Kingdom
Umran Rafi
Head of Digital Data
Santander
Check out the incredible speaker line-up to see who will be joining Umran.
Download The Latest AgendaAgenda Day 2
Wednesday, June 26th, 2019
2:45 PM Advanced Analytics to Improve Loyalty and Engagement
- The importance of agility: Maintaining pace in a fast moving technology market and keeping abreast of customer’s changing needs and priorities
- Viewing all interaction points along the customer journey to achieve a single view of the customer
- Unlocking the value from customer data to identify trends, history and customer profile to understand your customers’ needs and grow lifetime value
- Developing the right architecture and selecting the right vendors to collect and analyse important behavioural insights