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Deepak Nagappan Anitha, Analytics Solutions Manager at Direct Line Group Digital

Deepak Nagappan Anitha


Analytics Solutions Manager
Direct Line Group Digital

Check out the incredible speaker line-up to see who will be joining Deepak.

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How can you identify the areas where you can get the biggest ROI?

How can you identify the areas where you can get the biggest ROI?

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Conference Day One - Tuesday 19th March 2019

Friday, July 3rd, 2020

3:40 PM Building a Foundation for Advanced Analytics

  • Understanding customer needs: Establishing the "why" & "what" before jumping into "how"
  • Balancing commercial objectives and customer need: CX, business performance, cost reduction etc.
  • Establishing the catalyst for change: Embedding a culture of experimentation
  • Building the benefits case: Securing leadership buy-in and proving ROI 
  • Driving advanced analytics transformation: Leadership, strategy, team, architecture and implementation