Maria von Scheel-Plessen

Global Media Manager
Montblanc

Maria oversees the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey and full marketing funnel.

Check out the incredible speaker line-up to see who will be joining Maria von.

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Agenda Day 1 | Digital Transformation & Emerging Tech ME

Monday, September 9th, 2019

11:00 AM Retail Case Study: INTERNATIONAL CASE STUDY – LUXURY RETAIL

CASE STUDY MONTBLANC: Redefining Luxury Retail With Design Thinking And Emerging Technology

Research by McKinsey projects that by 2025, 20% of luxury sales will take place online. Empowered by the use of digital technologies, the consumers want to interact, belong and influence the brands they buy. Digital is at the core of Montblanc’s business strategy redefining all business aspects, from product delivery to product design (first to introduce digital pens, augmented paper notepads and more). This insightful case study deep-dive into how Montblanc uses digital transformation, design thinking and concrete applications, shares detailed insights and experiences, as well as recommendations for luxury retail companies considering improving their digital capabilities.

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3:40 PM Industry Spotlight RETAIL: FIRESIDE CHAT - Connected Commerce Is Here - Is Your Retail Business Transforming Fast Enough?

No longer contained by walls and websites, connected commerce is happening everywhere. This fireside chat discusses how the collective rise of ecommerce, retail technology, mobile and the IoT have changed where and how retailers engage with shoppers amidst the quickening pace of disruption.

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