Bob Kurpershoek

Director Innovations & Strategic Initiatives NBC Universal

Day 2: EMEA

11:00 AM Creating A Strategic Alignment Between Business And Technology

Our collective crisis has driven digital awareness and savviness throughout the enterprise from the front lines all the way up to the board room. All organizational stakeholders are now at least somewhat aware that harmonizing data to gain a strategic forward looking view is a good goal. But mindset and application are two different things and strategic alignment on the collective roadmap is difficult to achieve. Bob takes us through his point of view.


  • Doing more work with fewer resources yet making smarter decisions
  • Identifying internal and external knowledge resources for strategic and technological planning 
  • Creating a systematic overview of the company 
  • Dialoguing with key stakeholders to align all parties
  • Envisioning a 3-5 year focus with “all" possible disruptions 
  • Realizing the benefit the increased cross-enterprise digital awareness and savviness has brought to create common goals