Digital Transformation: The key to business success in retail and beyond

Digital transformation is the key to future-proofing business and uncovering new market opportunities. Long-established players in industries such as hospitality, transportation, communications, and entertainment have seen their organizations go through massive shifts- or at worst go out of business- as up-and-coming businesses with a more digital approach have disrupted the status quo.

Retail is no exception, and keeping pace with where, how, and what consumers want to buy is critical to survival as consumer behavior changes rapidly. This has never been truer than during the COVID-19 pandemic as people have had to quickly change the way they work, shop, socialize and play.

Retailers able to effectively apply technology to bring the most engaging and immersive experience to shoppers thanks to an extreme focus on customer centricity will not just survive but thrive.

Appier, a new patron of AI & Intelligence Automation Networks, showcases how retailers are successfully leveraging AI and machine learning to engage and retain customers, building long-term, meaningful relationships that will ultimately drive business growth.

Read the whitepaper to uncover how retailers- and indeed any consumer-facing business- can:

• Transform in ways they hadn’t imagined pre-COVID-19
• Find effective ways to acquire new customers and engage existing customers, ensuring retention and repeat business
• Capture deeper insights and predict customer needs
• Proactively deliver a better customer experience across every touchpoint
• Make smarter and more cost-effective marketing decisions
• Understand the role of AI and machine learning in digital transformation